Gary

Garfield

Former CEO of Bridgestone Americas, Inc.
America's "Turnaround" CEO

Watch Gary In Action

Gary

GarFIELD

Former CEO of Bridgestone Americas, Inc.
America's "Turnaround" CEO

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Why Book This Speaker

Gary Garfield is an expert on Change. As the CEO of Bridgestone over the Americas he drove radical change to turnaround the struggling organization, achieving record profits every year of his tenure. He speaks from a position of hands on success!

Bridgestone Americas, a large organization with 55,000 employees operating on five continents, had disappointing performance for more than 20 years, struggling to survive in a very competitive, mature industry. During his tenure, Garfield changed virtually everything – the culture, the strategy, the vision, and, yes, where needed, the people. The results were extraordinary: profits grew over 500% in six years, achieving results no one thought possible.

Garfield shares his real-world experience of successfully driving change and turnaround in his highly acclaimed keynote address. His principles of change and turnaround apply whether that change is a company, a division or a department. He gears his keynote to meet your needs. For industry groups, he dramatically persuades the audience both on the need to embrace change and the six key elements essential for successful change. For a company’s leadership team, Garfield helps them embrace senior management’s change agenda and what they must do to be successful in driving change. For the broader organization which is often resistant to change, Garfield explains why change is essential, how they benefit by embracing change and the consequences of resistance to change.

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Why Book This Speaker

The most commonly given feedback on Dave Brown’s keynote sounds like this, “I wish I could bottle him up and take a shot of him every day. Wow!” Dave’s boundless enthusiasm for leadership and sales leaves the audience excited to embrace their roles with passion. He is a servant salesperson and servant leader who will show your audience how to get over themselves and to truly serve their team members and their customers.

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Biography

Gary Garfield is an expert on change and leadership. As the CEO of Bridgestone Americas, a 55,000-person company with operations on five continents, he drove radical change throughout the struggling organization. His efforts transformed the company from slow-moving to an industry leader, achieving 500% profit growth in six years. Unlike many, Gary speaks from a position of hands-on success, sharing insights into what works and what doesn’t.

In his upcoming book, Driving Results: Six Lessons Learned in Turning Around an Iconic Company, Gary details the six essential elements to achieve meaningful change in any team, group, or organization. He brings these essential elements of change to life in his captivating and highly acclaimed keynote address. He also helps his clients, advising them as they drive change to achieve their goals.

Gary began his career as a lawyer. He practiced at one of the world’s largest law firms before joining Bridgestone, where he helped the company survive the Ford Explorer-Firestone tire crisis, the largest tire recall in history. While serving as Vice President, General Counsel and Chief Compliance Officer, he was unexpectedly asked to turn around the struggling organization as the CEO. Knowing that the company had to change if it was to survive, he began a massive transformation process. Gary changed virtually everything – the culture, the strategy, the vision, and, yes, where needed, the people. The results were extraordinary: the organization outperformed the S&P 500 and boasted massive record profits every year during his tenure as CEO.

Gary’s success did not go unnoticed. He has been a guest lecturer at some of the country’s most respected academic institutions, including Wharton, Yale, West Point, Vanderbilt University, The Ohio State University, among many other institutions. In addition to being a sought-after speaker and consultant, Gary also is actively involved in several civic activities, including the fight to avoid the worst consequences of climate change.

Gary’s keynotes are both motivational and enlightening. He works closely with his clients to gain a deep understanding of their needs, and tailors his keynote to drive home the most salient messages. For industry groups, he dramatically persuades its members both on the need to embrace change and the six key elements essential for successful change in their organization. For a company’s leadership team, he helps them embrace senior management’s change agenda and explains what they must do to be successful in driving change. For the broader organization, which is often resistant to change, Gary explains why change is essential, how they benefit by embracing senior management’s change agenda, and the consequences of resistance to change.

Gary retired from Bridgestone at the end of 2016. In addition to his work at Bridgestone, Gary has served on the Board of Directors of Piedmont Natural Gas, Inc., a NYSE company, as well as an extensive list of civic and charitable organizations.

Gary received his Bachelor of Arts degree with honors in both Political Science and Philosophy from Wittenberg University and his Juris Doctor with honors from the University of Cincinnati College of Law, where he also served as an editor of the Law Review and graduated as a member of the Order of the Coif.

Biography

Dave Brown is a Senior Partner at Southwestern Consulting, the world’s leading coaching, training, and speaking company. Dave also serves as Vice President of Recruiting for Southwestern Coaching, the one-to-one coaching business of Southwestern Consulting, where he leads the recruiting efforts to bring in new certified sales and leadership coaches. As an executive level coach, elite trainer, and engaging keynote speaker, Dave strives every day to help individuals and organizations reach peak performance.

A record-breaker in every game he plays, Dave was a nine-time Texas state champion in cross-country, swimming, track, and basketball, and a two-time national champion in cross country and basketball. Following a record-breaking season, he was awarded “Athlete of the Year” for the entire state of Texas. In college, he was an All-American volleyball player who took his team to their first ever national championship.

Dave began his selling career with Southwestern Advantage, the oldest direct selling company in the nation, finishing first out of 4,000 salespeople year after year. He knocked on over 50,000 cold doors by the time he was twenty-five. Dave continues to hold the record for the most customers ever sold by an individual in a selling season for Southwestern Advantage, out of more than 250,000 salespeople who have worked in the program.

At Southwestern Consulting, Dave continues to live what he speaks. He co-leads the highest producing organization within Southwestern Coaching. Having made over 200,000 business-to-business cold calls himself in the last 20 years, he leads by example. His ideas empower salespeople everywhere with key principles to make selling more rewarding emotionally and financially.

His articles have been published in several nationally recognized blogs and in Speaker magazine and Sold Magazine. He’s been a guest lecturer at Vanderbilt University, is the author of the audio training Painless Prospecting, the creator of the inspiring video series “42 Days to Prospecting Power,” and the author of the upcoming book, Servant Selling.

More than a motivational speaker, Dave’s programs couple mindset change with practical techniques that attendees can implement immediately to get measurable results. Dave empowers people to blow through their belief barriers and achieve unprecedented success.

Biography

Gary Garfield is a keynote speaker, consultant, and writer, having authored numerous opinion editorials for various publications. As the CEO of Bridgestone Americas, he made radical changes to the struggling organization resulting in record profits every year of his tenure, and a 500 percent improvement in profitability in six years. He speaks from a position of experience on driving change, real leadership, the importance of culture, corporate responsibility, and crisis management, and can work with clients to focus his message on their particular needs. When requested, Gary also is willing to work with clients on an ongoing basis as they strive to change their organizations.

Driving Results

In his keynote, Driving Results, Garfield explains in compelling fashion that “when you’re finished changing, you’re finished.” That was what Bridgestone Americas faced. It had operated the same way for decades, and its cultural was that of on old-line manufacturing company. Its employee base had been with the company for many years, and was resistant to any meaningful change. If the company was going to survive, much less thrive, it had to make dramatic changes. Yet, 75% of all change efforts fail. Garfield shares how he successfully drove change, and how you can do exactly the same thing!

He explains key elements of change, without which any meaningful change effort is doomed, and how he creatively used the concept of innovation to get the organization to embrace and actually seek the cultural changes that were needed to take the organization to the next level. It worked – the company’s results were extraordinary. Your industry group, company, division, department or group will all learn and benefit the same way Bridgestone Americas did.

Six Lessons Learned from Transforming an Iconic Company

In his keynote, Gary Garfield tackles both issues head on, and he does it in a provoking and interactive way. He first explains why change is essential. He draws upon his experience at Bridgestone and many other organizations to prove the truth of the adage: "when you’re finished changing, you're finished." But he gears his comments to the particular audience, both in terms of the challenges in that particular industry and in terms of level of the organization he is speaking with. If it's the leadership team, they walk away both understanding the need for change and empowered to drive that change. If it is the broader ranks of the organization, they, in turn, understand that change is critical.

But even when the need for change is recognized, the necessary change so often fails to materialize. Failure can result from leadership mistakes, resistance within the organization, or a host of other causes. Garfield breaks down the key elements required to successfully drive change to the leadership team and explains how those who embrace change stand to benefit while those who resist it will likely be left behind. The result is a motivated and knowledgeable team embracing change, knowing how to achieve change, and knowing what pitfalls to avoid in driving that change. If requested, Garfield then adeptly answers questions directly from the audience, further cementing the desired key points.

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