Sales & Leadership Coach, Partner
at Southwestern Coaching



Sales & Leadership Coach, Partner at Southwestern Coaching

Learn More About Dana Potthoff


Breaking Through Belief Barriers

Dana has worked with executives and team members at hundreds of organizations, providing them with tools to maximize their potential and increase productivity. She has a specific passion for working with women and helping them break through belief barriers, shatter self-doubt, and overcome obstacles to fulfill lives of purpose and impact.


A native of San Diego, California, Dana graduated cum laude from the University of California, Los Angeles. As a member of the university's rowing team, she learned valuable lessons about perseverance, teamwork, leadership, and mental fortitude. When a spinal injury abruptly ended her collegiate athletic career, Dana applied these lessons to a new career working in PR and marketing. She quickly discovered a passion and talent for mentoring, business building, and consulting.


Own Your Seat

Dana reflects on her experience as a Division 1 college athlete on a team where each individual team member takes ownership over their own performance. Dana will unpack the secrets that lead to exponential growth and a culture of teamwork.

Believe, Decide, Commit
Dana draws on her experience interacting with thousands of incredible men and women as a top producer and sales and leadership coach to provide solutions to unique challenges and pressures the current workforce faces as they try to achieve balance in life and work.
"All of us have some degree of influence—your influence might be local, but your impact can be global."

- Mark Brown


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